WELLBEING OF WOMEN
Brief
'Select a charity that connects to your story and support them by developing a high-quality rebrand.'
Graphic design can drive change, especially by supporting brands and charities focused on social causes. Wellbeing of Women, a UK-based charity that funds research on women’s reproductive health, needed a rebranding to better communicate its message and evoke a bold, memorable feminine energy.
The rebrand centers around the ‘W’ in their logo, now reflecting the flow of feminine forms and lines. The charity aims to be a safe space while also brightening the conversation around women’s health, fostering bold and positive change.
GENRE
Rebranding
APPLICATIONS
Illustrator, InDesign, Photoshop, Figma
FRAME
Kingston University London, Six Weeks
The Process
This course was a masterclass in branding, taught by Julia Woolams of 31% WOOL at Kingston University. It was one of my final projects of my time in London and finally allowed me to fully grasp the potential at studying at the design metropole of the world. For each of the six weeks of this project, we were also tasked to contiuesly present our status. Julia took us to incredible design studios located in central London. We were able to pitch our approaches and get immediate feedback from Seniors. Seeing the studios and the atmosphere inspired me to push myself. Every presentation was limited to very specific timings and also taught us how to present effectively and efficiently, week after week.
Getting to work for a rebrand of a charity that matters very dearly to me, showed me how much change design can drive.
