THE SEW-CIAL NETWORK
Brief
'Research the current fast fashion crisis and rethink the current approach as to how it can be solved.'
This project was created in collaboration with fellow student Tom Redlbacher at Macromedia University.
This project was created to address the unsustainable fashion industry by exploring how design can offer solutions. We identified that supporting small businesses in fashion is the most effective alternative to fast fashion.
Through user tests, interviews, and research, we discovered that their biggest challenge is their size. To compete effectively, these businesses need a platform where they can connect, exchange expertise, place collective orders, and share knowledge with each other. This is how the Sew-cial Network was born.
GENRE
Web-app Development, Concept Design
APPLICATIONS
InDesign, Illustrator, Procreate, Figma
FRAME
Macromedia University, One Term
Web-app Walkthrough
The Process
This project was my first proper introduction to UX and UI design. We started at the very beginning. Finding a Use Case, one especially that mattered to us. We selected the overall issue of the Fast-Fashion-Crisis. Now it was about understanding the issue, the problems, the solutions, the reasons and what has been tried so far in order to tackle it.
Finding our 'Question-Zero' felt like a natural process. We were really lucky to have a tutor that was guest-lecturing, while actively working in the industry. They showed us the exact process of UX/UI products and how to get there within our project. We were introduced to Adobe XD and of course, Figma. 'The Sew'cial Network' really sparked my love for branding and digital design, and helped me understand the importance of research-based design.
